News and Events

News and Events

News and Events

ABS Appoints New Chief Marketing Officer

Published: 8/23/2018

LONG BEACH, Calif., August 23, 2018 - Applied Business Software (“ABS”), the leader in loan servicing software for private lending, announced today the appointment of Elizabeth Morales as Chief Marketing Officer. Morales brings over 20 years of leadership and marketing experience.

“Elizabeth’s experience in diverse industries gives her an unapparelled edge. Her perspective and strategic analysis have built momentum around our products and have continuously kept them as the standard, go-to software in the Private Lending Industry”, commented Jerry Delgado, CEO, Applied Business Software.

“It is an honor to be Chief Marketing Officer for such a prestigious organization. The level of complexity behind all the financial calculations and intricate reporting make this product one a kind in the Private Lending space. I look forward to the exciting future of this company spearheading its marketing efforts as we continue to grow globally”, commented Elizabeth Morales.


About Applied Business Software

Applied Business Software is a market leader and global provider of software systems and solutions to the lending industry. ABS offers a complete suite of software products designed from the ground up to specifically address the needs of those who originate and service loans. All our products are consistently rated superior in design, system interface, expandability and ease of use. ABS continuously updates its product line, always keeping it ahead of the curve with ever changing technology, and compliant with rules and regulations that affect the industry. It offers Cloud Hosting, SaaS and Perpetual License options which address the needs of any size company. ABS is based in Long Beach, California. For additional information about ABS’s products and services, visit or call (800) 833-3343.

Press Contacts

For Applied Business Software, Inc.: Elizabeth Morales Chief Marketing Officer (800) 833-3343
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